Strategic Customer Experience Design

Program Overview

We believe in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them.

Customer Experience (CX) is the impression your business leaves with customers at every point of contact and across every stage of their relationship with you. A positive experience builds brand loyalty and affinity and contributes to your bottom line by creating brand advocates who increase in value over time (LTV) and evangelize your products and services to others.

The powerful convergence of marketing and technology in today’s marketplace means brands are no longer built through advertising, but through experiences. It is an imperative to connect deep human and business insights with the possibilities of using technology to define and deliver new realities. The delivery of experiences that can make lives easier, healthier, safer, more productive and rewarding. Businesses need to continually optimize their customers’ experiences across all touchpoints to ensure expectations are not only met but, ideally, exceeded.

Managing the customer experience has emerged as a key strategy to gain competitive advantage in today’s hyper-competitive marketplace, especially in the B2C sector. This CXD and DT training program is designed to build organizational capacity to nurture long-term customer relationships and orient organization to make outside-inside decisions. It will furnish participants with the knowledge, insights and skills required to formulate, implement, and manage a framework of ongoing customer experience excellence quickly and effectively.

Program Overview

We believe in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them.

Customer Experience (CX) is the impression your business leaves with customers at every point of contact and across every stage of their relationship with you. A positive experience builds brand loyalty and affinity and contributes to your bottom line by creating brand advocates who increase in value over time (LTV) and evangelize your products and services to others.

The powerful convergence of marketing and technology in today’s marketplace means brands are no longer built through advertising, but through experiences. It is an imperative to connect deep human and business insights with the possibilities of using technology to define and deliver new realities. The delivery of experiences that can make lives easier, healthier, safer, more productive and rewarding. Businesses need to continually optimize their customers’ experiences across all touchpoints to ensure expectations are not only met but, ideally, exceeded.

Managing the customer experience has emerged as a key strategy to gain competitive advantage in today’s hyper-competitive marketplace, especially in the B2C sector. This CXD and DT training program is designed to build organizational capacity to nurture long-term customer relationships and orient organization to make outside-inside decisions. It will furnish participants with the knowledge, insights and skills required to formulate, implement, and manage a framework of ongoing customer experience excellence quickly and effectively.

Who Is This Program for?

Professionals with more than 3 years of experience and responsible....Show More for customer acquisition, loyalty building, CRM, product management, brand management, and market research area will benefit from the course immensely. This program is suited for individual contributors, department heads, and business leaders who are responsible for driving business growth. Show Less

What Will I Learn From the Program?

Develop skills to design and implement a robust customer....Show More experience strategy for maximizing customer experience at every stage of their interaction with the brand. Incorporate Design Thinking mindset and learn the tools to build and implement a customer-centric solutions for customer acquisition and retention challenges. Show Less

Why This Program Is Important For Me?

The powerful convergence of marketing and technology in today’s....Show More marketplace means brands are no longer built through advertising, but through experiences. It is an imperative to connect deep human and business insights with the possibilities of using technology to define and deliver new realities. The delivery of experiences that can make lives easier, healthier, safer, more productive and rewarding. Businesses need to continually optimize their customers’ experiences across all touchpoints to ensure expectations are not only met but, ideally, exceeded. Show Less

What kind of certification will I get after the completion of this course?

You will be awarded with certification as Executive....Show More Strategic Customer Experience and Design from SPJIMR. Show Less

INR 1,00,000 (+ GST)

  Enrollment Fee - INR 33,333 (+ GST )

  Installment 1 Fee – INR 33,333 (+ GST)

  Installment 2 Fee – INR 33,333 (+ GST)